I'll answer the unasked question: Why also accept BTC
Because we own the content, and can set the prices we have the ability to create what I call "attractor pegs"
A peg, generally, is when you say THIS ITEM IS THIS PRICE and offer to buy and sell at that price in order to enforce it. We don't want to do that.
Instead, we'll take say a game show token - It will sell for both LTBc (1) or bitcoin (.0001) - Both are very very small amounts of value, but the LTBc amount is significantly less expensive even if you were to buy it at a market price. This means that if a person only has bitcoin and they want to maximize their purchase, they will have a good reason to acquire LTBc and purchase with that instead. In order to purchase LTBc to use in this consumptive way, they must purchase it from someone who first acquired it from us for one of our incentivized roles, or traded for it from someone who did.
Each thing like this we set up, that people actually use - where they show they are willing to pay the BTC price and others are willing to pay the LTBc price, these transactions reinforce the value of LTBc is tangible and useful in the same way as bitcoin.
Money is a confidence game, it's about making things normal. The more uses people have and the more those come in contact with bitcoin denominated prices without being tied to those prices, the more reference points the market has to judge the value, the more accurate the trade prices will be.
And the people who want to maximize their impact will be the demand even outside of sponsors putting value into the system.
