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The Proof of Publishing Protocol

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  • maciejolpinski

    A couple of thoughts regarding the 'Proof of Publishing' protocol, especially the opening sentence:

    "Let’s Talk Bitcoin is a content distribution network, the value comes largely from the content being published on our network, for the network audience to enjoy. "
    I think it's essential at this stage that we agree where the value is created in the publishing process.

    Is it the content that's valuable by itself (and then measured by the amount of information generated - from text being the least information dense to video being the most information dense)?

    Or is the the subjective impression of value generated by that content in people's minds that really matters. (measured in attention, engagement, traffic, tips received, shares etc)
    This is a key question in the 'subjective vs objective' theory of value debate and in my view it's very relevant to what we want to achieve with LTB coin.
    To illustrate my point I'd ask a simple question:
    What generates more value for the LTB network? a) a 140 character post by Satoshi Nakamoto - who resurfaces exclusively on the LTB network - resulting in a huge wave of publicity, reddit posts etc. (not gonna happen but just imagine that for a sec) b) a 2 hour 1080p video show by an average bitcoiner that goes unnoticed - zero views
    Most of you would agree that 'a' is a correct answer. That's because content's value imho lies in perception of users and NOT really the type or amount of content itself.
    To give you another example - lots of 'soon-to-be-viral' videos go unnoticed for months with only a handful of views and then get discovered by some social media celeb, shared and suddenly get millions of views. Where these videos valuable from the very beginning? Or just became valuable only when they generated a few seconds of entertainment for the actual person watching it? We come back to the 'objective vs subjective' theory again.
    Personally, I'd argue that we should try to align incentives more with the 'perception side' rather the 'production side' only.  
    Don't get me wrong - I'm not advocating for a purely pageview based model, as clicks are not the best indicator of value, it often leads to linkbaiting etc and other plagues of modern CPM based media. 
    However, we could open up a discussion and come up with a formula for estimating the 'subjective value' of LTB content. 
    Existing solutions have their issues (views, clicks, shares, comments) as these can be easily inflated for free, but combining them with more innovative approaches could be the solution i.e
    - sharing + tipping an individual piece of content rewards you and creators (split tbd) with more LTBcoin than just sharing 
    or we could go even further
    - sharing + tipping an individual piece of content at the beginning of its lifecycle would get you more rewards than sharing + tipping later on (people who discover & share new stuff deliver more value that the ones who repost old memes) 
    or even
    - by sharing + tipping an individual piece of content that later becomes successful you get more rewards than sharing + tipping content that goes unnoticed by others. In this approach we treat publishing of every piece of content as an 'IPO' and early tippers & sharers get more stake in it's future success - represented in LTBcoin. 
    These are just rough ideas - some easier to implement than others. Just wanted to really open up a discussion and hear everyone's opinions. 
    Thanks Adam for the enormous amount of work you put in this project. I'll be buying some LTBcoin for sure!





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  • adam

    I'm very open to this line of thinking and have gone down the path myself.  The Proof of Publishing point system is an unelegant solution to a problem I've not yet been able to overcome.  We are building a custom content management system and have a lot of control over how the platform works because of it, so lets talk this out.

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  • maciejolpinski

    Great stuff ! I didn't know you are already building a dedicated CMS.
    Could you share more details about its design philosophy, high level features etc?

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  • yufu571

    "Let’s Talk Bitcoin is a content distribution network, the value comes largely from the content being published on our network, for the network audience to enjoy." i cannot agree more!

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  • mazide

    what is the difference among the proof of publishing, proof of work, and proof of burns? and how to distribute the coins?

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  • michael

    This is very interesting. So to get this straight this will turn LTB into a dac?

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  • adam

    what is the difference among the proof of publishing, proof of work, and proof of burns? and how to distribute the coins? Proof of Publishing is a non-computational proof of work, the link at the top of the page takes you to the paper describing it. Proof of burn is not being used by LTBcoin.

    This is very interesting. So to get this straight this will turn LTB into a dac?

    As much of a DAC as it can be right now, it will still require human editors and people filling roles but yeah broadly all the structure is locked in and people just fulfill their opt-in jobs per piece of work.

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  • Coins_O_Freedom

    I’m not sure that exclusively rewarding Proof of  Publishing and Proof of Value, as currently defined, will best serve the long-term interests of LTB.  I am a huge fan of LTB content based on its informational quality, insights and entertainment value – but also based on journalistic integrity. 

    I understand that ‘Publish or Perish’ and advertising funds are vital interests.  However, adding some rewards to ACTs based on subjective measures would help to ensure long-term journalistic integrity and retention of talent.  A Proof of Recognition component might help toward this end. 

    Proof of Recognition could be defined as monthly and/or annual rewards determined by the Editor in Chief (or voted on by key members of management or all ACTs) for journalistic integrity, quality of investigative reporting or exclusive interview content.  PoR could also incorporate recognition from a list of third-party journalistic or BTC community entities or even mentions in publications such as NYT or WSJ. Of course, likes, tips, retweets, etc., could also have their place in determining PoR.

    A PoR component would allow LTB to better equalize recognition between a feel-good ATM pub story that becomes wildly popular and the reporting on an exclusive panel of industry leaders that goes underappreciated but results in significant insights into future cryptocurrency developments.

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  • jimhsu

    I'm assuming the "proof" is by some sort of distributed voting consensus?

    There has been a lot written about online voting systems (tragedy of the commons, bayesian weighing, etc) but it all boils down to this:

    You are deciding between buying product A, or product B. Product A has M votes, proportion p of which are positive. Product B has N votes, proportion q of which are positive. N>M, but p>q.

    In other words, how much does each marginal vote "count"?

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  • adam

    I’m not sure that exclusively rewarding Proof of  Publishing and Proof of Value, as currently defined, will best serve the long-term interests of LTB.  I am a huge fan of LTB content based on its informational quality, insights and entertainment value – but also based on journalistic integrity. 

    I understand that ‘Publish or Perish’ and advertising funds are vital interests.  However, adding some rewards to ACTs based on subjective measures would help to ensure long-term journalistic integrity and retention of talent.  A Proof of Recognition component might help toward this end. 

    Proof of Recognition could be defined as monthly and/or annual rewards determined by the Editor in Chief (or voted on by key members of management or all ACTs) for journalistic integrity, quality of investigative reporting or exclusive interview content.  PoR could also incorporate recognition from a list of third-party journalistic or BTC community entities or even mentions in publications such as NYT or WSJ. Of course, likes, tips, retweets, etc., could also have their place in determining PoR.

    A PoR component would allow LTB to better equalize recognition between a feel-good ATM pub story that becomes wildly popular and the reporting on an exclusive panel of industry leaders that goes underappreciated but results in significant insights into future cryptocurrency developments.

    Proof of Value is an immature metric, I would like it to be a combination of Revenue generated and audience reach.

    For journalistic endeavors, I sorta agree that a "council of journalism" makes sense but then you've got a bunch of gatekeepers and the definition becomes subjective based on the individual filling the role, which is not desirable IMO unless that's an elected position.

    As they say, this isn't a cheer-ocracy, but neither should it be a dictatorship. I like deferring to the audience on most subjective things (like if content is valuable or not) and being a total dick about objective things (like if content meets our publishing standards and thus is suitable for publishing, or not).

    I like your concept for PoR as an aggregate measurement but it seems like it incentivizes sensationalism given the current journalism environment?

    I'm assuming the "proof" is by some sort of distributed voting consensus?

    There has been a lot written about online voting systems (tragedy of the commons, bayesian weighing, etc) but it all boils down to this:

    You are deciding between buying product A, or product B. Product A has M votes, proportion p of which are positive. Product B has N votes, proportion q of which are positive. N>M, but p>q.

    In other words, how much does each marginal vote "count"?

    I don't think anyone is suggesting a voting consensus. If we do "voting" it will be value imbued, which is to say people will vote by paying LTB towards the proposition, and there is an incentive system derived from the coins collected in this way.

    LTB isn't going to be as "sticky" as bitcoin is when people receive it.

    Imagine a wishing well and you with a pocket full of gold coins - Only an idiot is going to make a wish under those circumstances. Imagine the same well, you still have the gold coins but now there's a token dispenser next to the wishing well that gives you tokens for free to throw in. You'd have no problem doing it because you don't percieve the item as having any cost to you, lets say you take advantage of it a lot and feel like you even get good luck out of the ritual.

    The gold coins in your pocket have a cost, are irreplaceable in a way. Using those you'd demand results for the value sacrificed. The tokens are a gift and can be passed on in the same way.

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