I frequently hear about different companies that have adopted bitcoin with minimal risk. They do so by immediately changing the bitcoin received into fiat. There are services like BitPay that do their best to advertise this option.

I'm wondering if a similar service is available for customers whereby a bitcoin user could set aside bitcoin and mark it ready to spend if BTC hits a certain price.

I've heard a lot about the immediate sale of BTC, but nothing about sell if BTC hits $$$. I realise that you can simply do this on an exchange, but I am wondering if there is an app or service that would facilitate the immediate purchase of a commodity or service. Brawker does something close to this, but it does not exactly do this. Brawker involves two people agreeing on the price of an item and exchanging fiat, item, and btc when they agree (afaik, never used the service).

I don't know of anything that offers a "buy if" option. Do you?